Blueprint Conference


The Blueprint conference is an annual conference organized by Jenniez School of African Interior Design. It is a unique conference involving expert design professionals and business experts who come together to empower interior designers, skilled workers, creatives, manufacturers and small to medium enterprises in the design industry, to become successful in the business of design through practical tools, guidance and motivation which helps in taking their businesses to the next level.

The conference will be held on the 10th of November 2018 at Radisson Blu Hotel Ikeja

Who We Are

The design industry is one of the fastest growing communities in the creative sector. Although emerging talents have learned and developed creative skills, many have limited knowledge and experience on how to run a business. The Blueprint Conference is an opportunity to empower them with the necessary business skills.

This premier annual conference is the only program that brings design industry partners together once in a year to share business ideas and design issues. It will also help in developing healthy and positive associations amongst industry partners. At the Blueprint Conference we expect lots of industry partners from all over the country.


Hosted By

Jennifer Chukwujekwe

Jennifer Chukwujekwe is a wife, mother and a Geology graduate with a Masters in Applied Computing and IT from the University of Bedfordshire, UK. Her passion for creating beautiful spaces led to her pursuing a career in Interior Design. She is a graduate of the Interior Design Institute, UK.

An Experienced Interior Designer and a member of the Interior Design Association Nigeria, She is also the Founder of Jenniez School of African Interior Design and Creative Director Jenniez Designs. She started out with an interior design blog called Jenniez design concept and Facebook group called Design Club which is now a social club for upcoming interior decorators who hangout to learn and share knowledge and experience in the industry.

JSAID was founded to bridge the gap in interior decorating education in Nigeria and Africa. She observed that the few interior design schools in Nigeria who offered interior design certifications, were actually offering interior decoration courses as interior design courses, JSAID is proud to be an approved educator of the Certified Interior Decorators International Florida.

From the experience of having a interior decoration school, she realized most design professionals had the design skills but didn’t know how to run a successful interior design business. Hence the introduction of her online course which was launched on the 25th of June 2018 -The Pro Designers Blueprint which teaches all you where never taught in design school.

She is a mentor at Fate Foundation and a protégé of Steve Harris coaching program. She has undergone courses with top international interior design business coaches and she is now a Design Business Coach.


2018 Speakers

Steve Harris

Steve Harris, fondly called “Mr. Ruthless Execution” is privileged to be a trusted authority in the fields of Life & Business Strategy, a highly sought after Management Consultant and Chief Executive Officer of EdgeEcution, Motivational Speaker & Author.

In May and September 2015 as well as in April 2016, Steve Harris was listed among the ‘World’s Top 100 Business Coaches To Follow On Twitter’.

He is also a certified member of the International Coach Federation (ICF), a member of the Life Coaches Association of Nigeria (LCAN), the American Association of Small Business Consultants, Texas, USA and the International Certified Consultants Association, Canada.

Titi Ogufere

Titi Ogufere is the current President of the Interior Designers Association of Nigeria (IDAN). She is the CEO/ Creative Director of Essential Interiors Consultancy and Publisher of Essential Interiors Magazine; Essential Traveller the inflight magazine for Aero contractors and Essential Woman a magazine for women in business.

With the magazines well established, she founded the Interior Design Excellence Award (IDEA) and Made by Design, the luxury home and hospitality fair. As a true leader in the Design community in Africa, Titi was invited as an Ex- Officio Executive Committee member of the International Federation of Interior Architects/Designers (IFI); the world body for the Interiors Profession and has served on the board for five years.

Keia Mcswain

Keia McSwain is a focused innovator positioned to be the next trailblazer of the Black Interior Designers Network. A native of Hattiesburg, Mississippi, Ms. McSwain has always had a passion for design.

Although Keia found her passion at an early age, it was her unique experiences and diverse education that allowed her to become the expert talent she is today.

Ms. McSwain earned her Bachelor’s of Arts in English, with a Minor in Writing from Tougaloo College. It was during her senior year at Tougaloo, while she was teaching in private education, that she began to master communication skills to share the aesthetics of interior design.

Ms. McSwain has established strategic partnerships with premier industry leaders such as Design-Trade Services.

With their assistance, she has simplified the transitional period for new interior designers, as well as actualized the annualized budget constraints and eradicated high premiums for the high-end pieces. Ms. McSwain is currently the Owner and Project Manager of Kimberly & Cameron Interiors. Additionally, she serves as the President of the Black Interior Designers Network.

Her persistence and strong leadership has allowed her personal dream of being the impetus to the growth and expansion of BIDN.

Chioma is an Accounting guru with over 11 years of finance, bookkeeping and business consulting experience spanning over several industries of the economy. An expert in start-ups, she has been involved in starting up finance functions for several companies and projects.

Trained in PricewaterhouseCoopers Nigeria, Chioma had further career stints in BankPHB, Jumia and a host of other companies where she headed the Finance/ Accounting functions.

Chioma holds a degree in Accounting and a Masters in Accounting and Finance. She is an Associate of both the Institute of Chartered Accountants of Nigeria and the Chartered Institute of Taxation Of Nigeria. She recorded outstanding academic awards; graduating tops of her class and Faculty in both her degree and masters programs and also bagging awards during her professional examinations.

Chioma is a super-accountant, teaching young companies and people to embrace financial management in their personal lives, businesses and vocation. With a passion to improving the 99% failure rate of small businesses in Nigeria, Chioma focuses on small businesses, improving their book-keeping, taxes and processes; ensuring that they have reliable financial information upon which the can take optimal business decisions.

Chioma is the Founder of; a tech-accounting startup launched in 2016 and has served over 300 small businesses; trained and paid over 1000 stocktakers and automated accounting systems for over 200 businesses.

Chioma is well respected in SME finance matters and is known as Nigeria’s foremost small business accountant.

Adeniji Andrew, of the famous Andrezini interior  design is no doubt one of God’s gifts to Nigeria. It’s no longer news that Andrezini, under the watch of Adeniji has scored many first in the world of interior design.

Not only that, Andrezini’s creativity and up to speed technological innovations has not only placed the brand miles ahead of its competitors. It has also changed the face of interior design in Nigeria.

Besides, his leadership role in the interior design world, Adeniji, has built himself into a big brand. He is a role model for so many young people coming behind him in the industry. And even his mates always look at him with envy. Call him the man with the magic wand and you won’t be wrong.

He is a man blessed with gift of creativity. And for years, he has been churning out great interior designs for his high-profile clients.

Tosin is a young architect whose journey into the world of building designs started early in life. She had aspired to be an architect from looking at building plans her father would bring home when she was in secondary school, select her room from the plan and would follow her father to construction sites.

She pursued her dreams to the Architecture Association, London where she graduated as an architect and also holds a Master’s Degree in urban design from the Bartlett School of Architecture, University College London.

Her interests are in architectural history and socially responsive approaches to design, architecture and urbanism.

In 2012, she set up a firm, cmDesign Atelier, an architecture design consultancy practice based in Lagos, executing notable projects in the city such as Maryland Mall, which is due to open in June 2016.

Prior to setting up cmD+A, her experiences have been shaped by working in leading organizations internationally, Skidmore Owing & Merril’s LLP London and the Office of Metropolitan Architecture Rotterdam, where she was part of the team that designed the 4th Mainland Bridge proposal in 2008. Upon repatriation to Lagos, she practiced at James Cubitt Architects and was team lead on notable projects including the Master plan and Corporate Head Office Building for Nigeria LNG in Port Harcourt.

Her work on the proposed 4th Mainland Bridge, she said, was intense and futuristic. The team that designed the bridge included five other persons and took about 10 weeks to complete.

When completed, the double-layer bridge would not only serve as means of vehicular movement, it would also aid social and commercial interactions among pedestrians.

The Maryland Mall was designed by her firm, The mall, designed to take advantage of minimal space allotted for its construction, is a five-storey building with a basement for 219 parking spaces, a Shoprite, four cinema screens, 1 food court, I bar and 40 shops

Also referred to as TriciaBiz – The Small Business Fixer, Tricia is recognised as one of Nigeria’s leading business coaches and brand strategist. She is highly skilled in developing business strategies and plans with core competency in Marketing & Sales Strategy, Brand building, and Critical Thinking.

Tricia has over 10 years of cumulative experience working across a wide portfolio of clients in Nigeria, offering services ranging from digital marketing, public relations, experiential marketing, brand building and core marketing. Multinationals such as Etisalat Nigeria, Unilever, Glaxosmithkline, Nigerian Breweries, Nokia, Multichoice, British American Tobacco, Mastercard, Emirates, The Bridge Clinic, Japan Tobacco International, D,light, Wrigleys and Coca-Cola are some clients she has worked with in this regard.
To boost the competitiveness of small businesses, Tricia launched TriciaBiz in April 2017 where she hopes to translate her recorded success working with multi-nationals to MSMEs (Micro small and medium enterprises). Her focus is on working with high performing individuals interested in starting a business or growing existing businesses into profitable and sustainable brands. She does this through a range of business services she offers: One- on-one coaching, online courses, trainings and keynote speaking.

Derin Fagbure-A Corporate lawyer with special interest in corporate governance. She is a Senior Associate in the Transaction and Business Support Practice of Esher and Makarios.

She is a graduate of Igbinedion University and has a Master’s Degree in Corporate Law from University College London. She is a member of the African Society of Crowdfunding. Her column” in black and white “which is published in Thisday Law discusses innovations in corporate governance and finance.

She is passionate about entrepreneurs and writes regularly on legal structures for SMEs through her brand “in black and white”. She has spoken at various fora and business summits on the importance of a legal structure towards ensuring business perpetuity. Derin is passionate about advising small businesses with a view to ensuring that they outlive their founders.

An active bar member, she currently serves as the Chairman of the Young Lawyers’ Forum of the NBA Lagos Branch.

Nelly Agbogu is the brain behind the NELLIES Healthy Food and Snacks Company in the heart of Lagos, Nigeria. She started her company in a bid to find healthier options in the course of her weight loss journey. All this was made possible through the use of Instagram … this has made her to start online masterclass and live videos on Instagram through her platform NAIJABRANDCHICK.
She calls herself Lolo One of Instagram. And people love to listen to her because she breakdowns social media to the simplest terms.

Mr Adedotun Adeboyejo CEO @doshlaps
Doshlaps – NO 1 in the Window Blinds Treatment Industry in Nigeria
For over 20 years, DOSHLAPS has been providing beautiful, custom-made window treatments to help unlock your inner designer and bring style and sophistication to your homes and offices. But like most good things, DOSHLAPS started small, with a good idea and hard work.

Their philosophy is a commitment to quality window treatments, the very best customer service and no-hassle warranties to give every customer peace of mind.
DOSHLAPS is a leader in the window treatment industry in Nigeria with a unique status as a ONE-STOP BLINDS SOLUTION PROVIDER, With our clientale base ranging from the Low earner, through to the Middle class and the Elite, they have got something for everybody.

Temitope Olagbegi is a multi-passionate entrepreneur. She is the MD/CEO of Sixth Sense Interiors, an interior design firm that specialises in the enhancement of living spaces. She is the MD of Beulah Books, an inspirational book store. She is also the Creative Director of Designs by Rehabiah, a fashion brand for Plus Sized women.
She is a graduate of Accounting from the University of Lagos. She studied interior design at the Sheffield School of Interiors and received an Advanced Diploma in Interior Design from The Ivy School of Interiors in Bath, England.
She is a firm believer that there is a direct correlation between the home front and a woman’s level of productivity. When not working, Tope anchors the Orange Butterflies. A virtual ministry of over 400 women who come together to sharpen each other through the word, prayers and sharing of life experiences.
Tope has been blissfully married to her husband, Adedipo, for 16 years and they are blessed with 3 children.

Why Attend?



Self and Time management


Understanding trends and implementation

Inspiration, resources and design direction

Building a unique and dynamic brand

Growing their company into an asset of value


Comprehensive pricing, order analysis and sales growth

Financing cash flow, invoicing and payments

Business and accounting systems and software packages

Product development, licensing and copyright

Testing, compliancy and adhering to industry standards


Marketing and Sales Strategy

Website and online social platforms

Approaching retailers locally and internationally

Alternative routes to market

Export, international standards, preparing for shipping, agents, international trade shows



The Blueprint Conference is designed to empower creative businesses with smart business skills to run successful businesses in the Design Industry.

It helps businesses grow dynamically and be more commercialized. The panel talks range from guaranteed business strategies to effect immediate changes in businesses, to inspiring presentations by leading experts in the business and design industry who have succeeded in their own businesses

Contact Us

For more enquiries please call 09093895151 or email


Want to be a part of the Blueprint Conference by sponsoring or partnering with us.

We will be glad to have you on board

Our sponsorship opportunities offers a unique opportunity for companies to use their CSI budget to support the business-skills development of promising young South African design graduates and creative entrepreneurs who lack the means to cover the full fee.

Preference will be given to candidates from previously disadvantaged groups.

Conference fee N35000

Sponsorship Opportunities

Platinum Package

Be one of the only exclusive 4 companies to have your company details on a full page. Inner cover page , inner front page, Back cover and inner back cover of the conference brochure

Sponsorship recognition on the conference website

Sponsorship recognition on all our social media platforms

Sponsorship recognition at the Keynote and Plenary Events

Sponsorship recognition in the Conference Booklet (Name and/or Logo)

One full-page advertisement in the Conference Booklet

One Free VIP Pass

Live mentions at the venue on day of event

Marketing of your company on the day

Placements on all our marketing and social media platforms

Become a JSAID Partner

Be invited to our JSAID Events

You will be recognized as a full conference sponsor

Display of all company literature at the welcome desk

Display of company on screen during the conference

Diamond Package

Get a full page on the brochure. Limited to 10 slots only

Sponsorship recognition on the conference website

Sponsorship recognition on all our social media platforms

Sponsorship recognition in the Conference Booklet (Name and/or Logo)

One full-page advertisement in the Conference Program – Inner Pages

Live mentions at the venue on day of event

Placements on all our marketing and social media platforms

Become a JSAID Partner

Display of all company literature at the welcome desk

Sapphire Package

Limited to 10 slots

Sponsorship recognition on the conference website

Sponsorship recognition in the Conference Booklet (Name and/or Logo)

Sponsorship recognition on all our social media platforms

Sponsorship recognition in the Conference Booklet (Name and/or Logo)

Half-page advertisement in the Conference Program – Inner Pages

Live mentions at the venue on day of event

Placements on all our marketing and social media platforms

Become a JSAID Partner

Display of all company literature at the welcome desk

Jasmine Package

Conference Bag Sponsor – Limited to 2 companies

Be the only 2 companies to have your logo on the official conference bag for The Blueprint conference that will be given to all conference attendees- Company provides logo for printing

Emerald Package- Conference Lanyard Sponsor

Exclusive to 2 companies only, have all the attendees wearing your company logo throughout the conference by sponsoring the conference lanyard

Ruby Package- Conference Bag Insert – Advertiser Supplied

Get to gift all your company’s branded materials in the conference bag

Blueprint Conference Scholarship

The Blueprint Scholarship Fund offers a unique opportunity for companies to support the business-skills development of promising young design graduates and upcoming creative entrepreneurs who lack the means to cover the conference fee.

Preference will be given to candidates who can’t afford it

1-5 Tickets N25,000

6-10 Tickets N20,000

JSAID Scholarship

Would you like to play a role in growing the local design industry? We are offering a unique opportunity for companies to use their CSR budget by supporting the JSAID Scholarship Fund, you can be part of the candidate selection process, and your company name will be announced as the sponsor of these candidates for 2019 Session and get to meet the awardees

Choose from the below packages:

1-2 scholarships: N180,000 each

3-5 scholarships: N160,000 each

6-10 scholarships: N140,000 each

11+ scholarships: N120,000 each

Would you like to play a role in growing the local design industry? By supporting the Business of Design Scholarship Fund, you can be part of the candidate selection process, and your company name will be communicated as the funder of these candidates. Interested? Contact us to become part of the program, with ‘I WANT TO SPONSOR’ as the subject.


Interested in attending The Blueprint Conference? Are you a Design graduate or upcoming interior designer or design enthusiast?

Lack the funds to attend the conference and you really want to participate? Require the business skills needed to take your business to the next level, then you need to apply for the Blueprint Conference Scholarship fund and get a chance to be sponsored

Closing date for applications is September 17th