You have built a design practice.
Now, learn to lead the business.
Is your leadership keeping up?
Your next stage of growth requires more than creative talent.
A strategic collaboration

Lagos Business School
Executive education expertise, faculty, management knowledge, leadership development and business strategy.

Jenniez School of African Interior Design
Interior design industry expertise, creative-sector knowledge, practical industry experience and insight into the African design ecosystem.
This is an executive-level programme
You have established a design practice and want to become a stronger business leader.
You are responsible for people, projects, clients, finances and the strategic direction of your studio.
You have developed strong technical expertise and are ready to strengthen your leadership and business capabilities.
You are leading an architectural practice or expanding into interior design and related creative services.
You are building a business around design, furniture, interiors, creative services or related opportunities.
You manage teams, projects or organisations within the creative industry and want to strengthen your leadership capabilities.
We recommend this programme for professionals with approximately 5+ years of professional experience, or individuals who can demonstrate significant business ownership, management or leadership responsibility.
This is not a design course.
Seven capabilities. One programme.
Leadership
Stop being the person who does everything.
Leadership becomes increasingly important as your practice grows. You will explore how to develop the mindset and capabilities required to lead. The objective is to strengthen your ability to move from individual contributor to strategic leader.
Strategy
Stop reacting to opportunities. Start creating direction.
A growing design business needs a clear strategic direction. You will explore strategic thinking and decision-making relevant to the design and creative industries.
Management
Growth without management becomes chaos.
As your business grows, so does complexity. Strong management capabilities become essential. The programme is designed to strengthen the management capabilities required to manage a growing design enterprise.
Entrepreneurship
Think beyond the project.
Entrepreneurial leadership means recognising opportunities and creating value. The programme’s agreed scope specifically includes entrepreneurship and business capability development.
Innovation
The industry will not wait for you.
The companies and professionals who thrive are those who can adapt and innovate. The programme explores innovation as part of developing stronger leadership and business capabilities within the design and creative industries.
Customer Experience
Your client is buying more than a beautiful space.
The experience surrounding the design process can determine how clients perceive your brand and value. The programme examines customer experience as an important component of business leadership and growth.
Business Growth
Build for the next level.
Growth requires more than getting more clients. The programme is designed to support participants in developing stronger business-growth capabilities.
Venue– Lagos Business School
Date– Dec 7th to 9th
Time– 8.30am to 5pm
An executive learning environment
Structured executive education facilitated through LBS faculty and relevant experts.
Flexible learning and engagement where applicable.
Support that encourages participants to reflect on their leadership and business challenges.
Application of concepts to practical business situations.
Learning through practical experiences, discussions and industry-relevant scenarios.
Learn from two worlds
You gain access to the business-school perspective on leadership, management and strategy through the agreed collaboration with LBS faculty and subject-matter experts.
You gain exposure to industry perspectives, design-sector insights, emerging trends and practical knowledge from professionals operating within the African interior design ecosystem.
How do we apply serious business thinking to the realities of running an interior design business in Africa?
Build your executive network.
By the end of the programme
How you lead yourself, your people and your organisation.
How you make better strategic decisions about your business.
How you manage the complexity that comes with growth.
How entrepreneurial thinking can create new opportunities.
How to identify opportunities to adapt and create value.
How customer experience contributes to business performance.
How to think more deliberately about the future of your practice.
The African design industry is evolving.
The programme has been developed specifically around the leadership and business needs of the interior design and creative industries.
This is designed for professionals who already have experience and responsibility.
LBS executive education meets JSAID’s interior-design industry expertise.
The agreed delivery model includes coaching, project-based and experiential learning—not classroom theory alone.
The objective is not simply to make you a better designer. It is to help you become a better leader of the business behind the design.
Payable upon acceptance of admission and before the programme commences.
Payment deadlines: before resumption date
We are looking for people who are ready to lead.
Frequently asked questions
No. It is an executive business leadership programme for professionals within the interior design and creative industries.
It is designed for interior designers, architects, design entrepreneurs and senior creative-industry professionals.
The LBS–JSAID agreement does not specify a mandatory number of years. JSAID recommends approximately 5+ years of professional experience or significant business/leadership responsibility to ensure participants are suited to the executive level of the programme.
The partnership agreement provides for LBS faculty and subject-matter experts alongside JSAID industry experts.
LBS and JSAID is responsible under the partnership agreement for issuing certificates.
The agreed investment is ₦1.3 million per participant.
Yes. The proposed payment structure is ₦1,000,000 + ₦300,000, subject to the applicable payment deadlines.
Your design practice has a future.
It is better leadership.