LBS-logo-for-light-backgrounds

You have built a design practice.
Now, learn to lead the business.

The Executive Interior Design Business Leadership Programme is designed for experienced design professionals who are ready to move from being practitioners to becoming strategic business leaders.
If you are running an interior design studio, leading a growing team, managing projects, building a design brand or preparing your practice for its next stage of growth, this programme is designed to help you develop the leadership and business capabilities required to lead with greater clarity, confidence and strategic thinking.
THE DESIGN INDUSTRY IS CHANGING.

Is your leadership keeping up?

You started your design business because you knew how to create exceptional spaces. But as your business grows, the questions change.
It is no longer only: “Can I design?” It becomes:
Can I lead a team?
Can I make strategic decisions?
Can I build a business that does not depend entirely on me?
Can I manage growth without losing control?
Can I create a business model that is commercially sustainable?
Can I innovate before the market forces me to?
Can I build a brand that creates long-term value?
Can I lead my business through uncertainty and change?
The transition from designer to business leader requires a different set of capabilities. That is where this programme comes in.
FROM DESIGNER TO BUSINESS LEADER

Your next stage of growth requires more than creative talent.

Technical design expertise may help you win projects. But leadership determines what happens after you win them.
A growing design business requires leaders who can:
Set direction.
Build and lead teams.
Make strategic decisions.
Understand business opportunities.
Manage change.
Drive innovation.
Create exceptional customer experiences.
Build sustainable growth strategies.
Develop an organisation capable of operating beyond the founder.

A strategic collaboration

The programme is a strategic collaboration between Lagos Business School, Pan-Atlantic University and Jenniez School of African Interior Design.
Lagos Business School

Lagos Business School

Executive education expertise, faculty, management knowledge, leadership development and business strategy.

JSAID

Jenniez School of African Interior Design

Interior design industry expertise, creative-sector knowledge, practical industry experience and insight into the African design ecosystem.

Together, the partnership is designed to develop business, leadership and entrepreneurial capabilities within the interior design and creative industries.
WHO IS THIS PROGRAMME FOR?

This is an executive-level programme

Not an introductory interior design course. It is designed for:
Interior Design Business Owners

You have established a design practice and want to become a stronger business leader.

Design Studio Founders & Principals

You are responsible for people, projects, clients, finances and the strategic direction of your studio.

Experienced Interior Designers

You have developed strong technical expertise and are ready to strengthen your leadership and business capabilities.

Architects

You are leading an architectural practice or expanding into interior design and related creative services.

Design Entrepreneurs

You are building a business around design, furniture, interiors, creative services or related opportunities.

Senior Creative Professionals

You manage teams, projects or organisations within the creative industry and want to strengthen your leadership capabilities.

The ideal participant

We recommend this programme for professionals with approximately 5+ years of professional experience, or individuals who can demonstrate significant business ownership, management or leadership responsibility.

This is not a design course.

You will not be taught how to design a living room. You will be challenged to think differently about:
Leadership.Strategy.Management.Entrepreneurship.Innovation.Customer experience.Business growth.
These are the capabilities required to build the organisation behind the design practice. The agreed programme scope specifically includes leadership, management, strategy, innovation, entrepreneurship, customer experience and business growth.
THE EXECUTIVE LEARNING JOURNEY

Seven capabilities. One programme.

01

Leadership

Stop being the person who does everything.

Leadership becomes increasingly important as your practice grows. You will explore how to develop the mindset and capabilities required to lead. The objective is to strengthen your ability to move from individual contributor to strategic leader.

You will learn to lead
People
Teams
Projects
Organisations
Change
Growth
02

Strategy

Stop reacting to opportunities. Start creating direction.

A growing design business needs a clear strategic direction. You will explore strategic thinking and decision-making relevant to the design and creative industries.

Consider questions such as
Where should my business compete?
What opportunities should we pursue?
What should we stop doing?
How should we differentiate?
What should our next stage of growth look like?
How do we create sustainable competitive advantage?
03

Management

Growth without management becomes chaos.

As your business grows, so does complexity. Strong management capabilities become essential. The programme is designed to strengthen the management capabilities required to manage a growing design enterprise.

You may have
More employees.
More clients.
More projects.
More suppliers.
More financial commitments.
More operational decisions.
04

Entrepreneurship

Think beyond the project.

Entrepreneurial leadership means recognising opportunities and creating value. The programme’s agreed scope specifically includes entrepreneurship and business capability development.

You will develop greater awareness of
Business opportunities.
New markets.
New products and services.
Commercial possibilities.
Entrepreneurial decision-making.
Growth opportunities within the creative economy.
05

Innovation

The industry will not wait for you.

The companies and professionals who thrive are those who can adapt and innovate. The programme explores innovation as part of developing stronger leadership and business capabilities within the design and creative industries.

What is changing
Client expectations change.
Technology changes.
Materials change.
Business models change.
Consumer behaviour changes.
06

Customer Experience

Your client is buying more than a beautiful space.

The experience surrounding the design process can determine how clients perceive your brand and value. The programme examines customer experience as an important component of business leadership and growth.

Think beyond
What do we design?
And ask: What experience do we create?
07

Business Growth

Build for the next level.

Growth requires more than getting more clients. The programme is designed to support participants in developing stronger business-growth capabilities.

You need to understand
Where growth can come from.
What capabilities growth requires.
What people and systems must change.
What opportunities are worth pursuing.
How leadership must evolve as the organisation grows.

Venue– Lagos Business School

Date– Dec 7th to 9th 

Time– 8.30am to 5pm

THE LEARNING EXPERIENCE

An executive learning environment

Not simply a series of lectures. The partnership provides for a combination of:
Classroom Learning

Structured executive education facilitated through LBS faculty and relevant experts.

Virtual Learning

Flexible learning and engagement where applicable.

Coaching

Support that encourages participants to reflect on their leadership and business challenges.

Project-Based Learning

Application of concepts to practical business situations.

Experiential Learning

Learning through practical experiences, discussions and industry-relevant scenarios.

These delivery methodologies are specifically provided for in the LBS–JSAID partnership agreement.

Learn from two worlds

BUSINESS SCHOOL + DESIGN INDUSTRY
One of the distinctive features of this programme is the combination of executive business education with practical design-industry knowledge.
FROM LBS

You gain access to the business-school perspective on leadership, management and strategy through the agreed collaboration with LBS faculty and subject-matter experts.

FROM JSAID

You gain exposure to industry perspectives, design-sector insights, emerging trends and practical knowledge from professionals operating within the African interior design ecosystem.

The result

How do we apply serious business thinking to the realities of running an interior design business in Africa?

YOUR PEERS MATTER

Build your executive network.

You will learn alongside professionals who understand the realities of running businesses in the creative economy. The programme is designed to facilitate:
Peer learning.
Executive networking.
Industry conversations.
Knowledge exchange.
New professional relationships.
Potential collaborations.
The LBS–JSAID agreement also provides for executive networking and alumni engagement as part of the collaboration.
WHAT YOU SHOULD WALK AWAY WITH

By the end of the programme

Your Leadership

How you lead yourself, your people and your organisation.

Your Strategy

How you make better strategic decisions about your business.

Your Management

How you manage the complexity that comes with growth.

Your Business

How entrepreneurial thinking can create new opportunities.

Your Innovation

How to identify opportunities to adapt and create value.

Your Client Experience

How customer experience contributes to business performance.

Your Growth

How to think more deliberately about the future of your practice.

WHY NOW?

The African design industry is evolving.

Interior design is no longer simply about aesthetics. It intersects with:
Real estate.Hospitality.Construction.Furniture.Technology.Luxury.Retail.Property development.Creative entrepreneurship.
As the industry expands, the professionals who will create lasting impact will need to understand not only how to design, but how to lead, manage, innovate and build businesses.
WHAT MAKES THIS DIFFERENT?
It is industry-specific.

The programme has been developed specifically around the leadership and business needs of the interior design and creative industries.

It is executive-focused.

This is designed for professionals who already have experience and responsibility.

It brings business + design together.

LBS executive education meets JSAID’s interior-design industry expertise.

It is practical.

The agreed delivery model includes coaching, project-based and experiential learning—not classroom theory alone.

It is built for leaders.

The objective is not simply to make you a better designer. It is to help you become a better leader of the business behind the design.

PROGRAMME INVESTMENT
₦1,300,000
Per participant
Option 1 — Full payment
₦1,300,000

Payable upon acceptance of admission and before the programme commences.

Option 2 — Instalment plan
First Instalment: ₦1,000,000
Second Instalment: ₦300,000

Payment deadlines: before resumption date

Payment details
Account Name: Jenniez School of African Interior Design
Bank: Zenith Bank
Account Number: 1220687451
Payment reference
FULL NAME – LBS INTERIOR DESIGN LEADERSHIP
After payment, send proof of payment to
Please note: The programme is subject to limited slots
A SELECTIVE EXECUTIVE COHORT

We are looking for people who are ready to lead.

This programme is not designed for beginners. It is not for someone who is simply curious about interior design. It is for the professional who has already built something and is asking: “What do I need to become to take this business to the next level?”
You should apply if:
You have significant professional experience.
You own or manage an interior design practice.
You lead a team.
You manage clients and projects.
You are responsible for business decisions.
You are preparing to scale.
You want stronger strategic and leadership capabilities.
You are ready to learn alongside experienced professionals.
Not sure if you are ready? Ask yourself:
?Have you already built a design practice or career?
?Are you responsible for people, clients, projects or business decisions?
?Do you want to grow beyond being the person who does everything?
?Are you ready to think strategically about your business?
?Are you willing to challenge how you currently lead?
If you answered YES to most of these questions, this programme may be your next step.

Frequently asked questions

No. It is an executive business leadership programme for professionals within the interior design and creative industries.

It is designed for interior designers, architects, design entrepreneurs and senior creative-industry professionals.

The LBS–JSAID agreement does not specify a mandatory number of years. JSAID recommends approximately 5+ years of professional experience or significant business/leadership responsibility to ensure participants are suited to the executive level of the programme.

The partnership agreement provides for LBS faculty and subject-matter experts alongside JSAID industry experts.

LBS and JSAID is responsible under the partnership agreement for issuing certificates.

The agreed investment is ₦1.3 million per participant.

Yes. The proposed payment structure is ₦1,000,000 + ₦300,000, subject to the applicable payment deadlines.

Your design practice has a future.

The question is whether you are prepared to lead it.
You have spent years learning how to design. Now invest in learning how to:
Lead.Strategise.Manage.Innovate.Create value.Build teams.Grow.Scale.
Your next level is not just better design.
It is better leadership.
Programme Fee: ₦1,300,000Executive-Level ProgrammeLimited Cohort